Sony A7 MK IV Kit (28-70mm) (ILCE-7M4K)

The Sony a7 IV redefines what an “all-around” camera can be, bridging the gap between high-end photography and advanced filmmaking. Designed for content creators, photographers, and hybrid shooters, the a7 IV offers a 33MP full-frame sensor, robust autofocus, and cinematic-quality video recording—making it perfect for everything from stills to 4K 60p video.

Sensor & Processing Power

• 33MP Exmor R BSI full-frame sensor delivers high clarity, vivid colors, and low noise, even in low-light conditions.
• BIONZ XR processor enables fast continuous shooting (up to 10 fps), real-time AF tracking, and high-speed video recording.
• Dynamic range of ~15 stops ensures rich detail in shadows and highlights.
• ISO range 100–51,200 (expandable) for flexibility in challenging lighting.
• Supports RAW, JPEG, and 10-bit HEIF file formats for versatile workflows.

Advanced Video Recording

• 4K 60p 10-bit video recording with full-width sensor readout and 7K oversampling for sharp, cinematic footage.
• Super 35 crop mode allows UHD 4K output up to 60p with 4.6K oversampling.
• Long recording capability with improved heat dissipation, supporting over an hour of continuous 4K 60p capture.
• Multiple codecs: XAVC HS (HEVC/H.265) for efficient compression and XAVC S-I for high-bitrate intraframe recording.
• S-Cinetone color profile ensures natural skin tones and soft highlight roll-off, matching Sony Cinema Line cameras.
• S-Log3 and HLG options for HDR content creation and advanced post-production grading.

Intelligent Autofocus System

• Fast Hybrid AF covers ~94% of the frame with 759 phase-detection points.
• Real-time Tracking recognizes color, pattern, and subject distance for accurate subject lock.
• Real-time Eye AF works for humans, animals, and birds, maintaining focus even if the subject leaves and re-enters the frame.
• Seven-step AF transition speeds and five-step AF subject shift sensitivity allow precise control over focus shifts.
• Focus Map provides a visual overlay to show depth-of-field regions.
• Focus Breathing Compensation corrects lens distortions during focus shifts for smooth cinematic transitions.

Body Design & Ergonomics

• 3.68m-dot OLED Tru-Finder EVF with 0.78x magnification and 23mm eye point for sharp, clear viewing.
• 3” vari-angle LCD touchscreen (1.03m-dot) supports front-facing use, tilt, and intuitive touch controls.
• Enhanced heat-dissipating design allows extended video shooting.
• 5.5-stop 5-axis SteadyShot INSIDE stabilization for handheld shooting confidence.
• Active IS mode provides extra stabilization for video.

Connectivity & Streaming

• USB 3.2 Gen 2 Type-C for fast data transfer, tethering, or power delivery.
• Full-size HDMI A port for external recording.
• Built-in Wi-Fi and Bluetooth for remote control, file transfer, and live streaming.
• UVC/UAC support allows direct webcam functionality with high-quality audio/video.
• Compatible with ECM-B1M shotgun mic or XLR-K3M XLR adapter for professional audio capture.

Lens & Versatility (Included Option)

• Sony FE 28-70mm f/3.5-5.6 OSS lens offers a versatile focal range for everyday photography and video.
• Optical SteadyShot image stabilization reduces blur for handheld shooting.
• Extra-low dispersion and aspherical elements ensure sharpness and minimal aberrations.
• Rounded seven-blade diaphragm provides pleasing bokeh.
• Dust- and moisture-sealed design with rubberized control rings for reliable outdoor use.

• Hybrid powerhouse for photography and video with 4K 60p 10-bit and 33MP stills.
• Advanced AF system with real-time Eye AF and tracking.
• S-Cinetone, S-Log3, and HLG for cinematic color grading.
• 5-axis in-body image stabilization and Active IS for steady handheld shooting.
• Extensive connectivity: HDMI, USB-C, Wi-Fi, and Bluetooth.
• Flexible lens options with OSS, sharp optics, and bokeh control.
• Perfect for content creators, hybrid shooters, and small production teams.

The Sony a7 IV combines high-resolution imaging, cinematic video capabilities, and intelligent autofocus in a single, compact full-frame mirrorless camera—ideal for creators who demand flexibility and professional results without compromise.