Sony A7 MK IV Kit (28-70mm II) (ILCE-7M4M)

Professional Full-Frame Mirrorless Camera for Photography and Video

The Sony A7 IV Kit (ILCE-7M4M) combines the powerful Sony A7 IV full-frame mirrorless camera with the versatile FE 28-70mm F3.5-5.6 OSS II zoom lens, creating an all-in-one solution for photographers, filmmakers, and content creators. Built around a high-resolution 33MP full-frame Exmor R CMOS sensor and the advanced BIONZ XR image processor, this camera delivers exceptional image quality, fast autofocus, and professional-grade video recording. Whether you’re capturing portraits, landscapes, weddings, travel adventures, or cinematic videos, the Sony A7 IV offers the performance and versatility needed for every creative project.

33MP Full-Frame Exmor R CMOS Sensor

At the heart of the Sony A7 IV is a 33-megapixel back-illuminated (BSI) full-frame Exmor R CMOS sensor that produces stunning detail, vibrant colors, and outstanding dynamic range. The sensor delivers excellent low-light performance with reduced image noise, allowing photographers to capture sharp, high-quality images even in challenging lighting conditions. It is ideal for professional photography, commercial work, and high-resolution content creation.

Powerful BIONZ XR Image Processor

Powered by Sony’s latest BIONZ XR processor, the A7 IV offers significantly faster image processing, improved responsiveness, and enhanced overall performance. The processor enables rapid continuous shooting, efficient handling of large image files, improved color reproduction, and smooth 4K video recording while supporting advanced autofocus and real-time subject tracking.

Advanced Real-Time Autofocus with AI Tracking

The Sony A7 IV features one of Sony’s most advanced autofocus systems, utilizing Fast Hybrid AF with 759 phase-detection autofocus points covering approximately 94% of the image area. Real-Time Eye AF for humans, animals, and birds, along with AI-powered subject tracking, ensures precise focus even when subjects are moving quickly. This makes the camera perfect for sports, wildlife, portraits, weddings, and professional video production.

Professional 4K Video Recording

Designed for modern content creators and filmmakers, the Sony A7 IV records stunning 4K UHD video at up to 60fps with 10-bit 4:2:2 internal recording for exceptional color depth and editing flexibility. Support for S-Cinetone, S-Log3, HLG, and advanced video features allows creators to produce cinematic footage with professional color grading capabilities, making it an excellent choice for documentaries, interviews, YouTube content, and commercial productions.

Included FE 28-70mm F3.5-5.6 OSS II Lens

The included Sony FE 28-70mm F3.5-5.6 OSS II lens provides a versatile focal range suitable for a wide variety of photography styles. From wide-angle landscapes and street photography to portraits and everyday shooting, this lightweight zoom lens offers excellent flexibility. Optical SteadyShot (OSS) image stabilization helps reduce camera shake for sharper handheld photos and smoother video recording.

5-Axis In-Body Image Stabilization

The Sony A7 IV features advanced 5-axis in-body image stabilization (IBIS), helping minimize camera shake during handheld photography and video recording. This system allows users to capture sharper images at slower shutter speeds while producing smoother handheld footage, making it ideal for travel, low-light shooting, and run-and-gun filmmaking.

Designed for Professional Workflow

The camera features a durable magnesium alloy body with dust and moisture resistance, making it suitable for challenging shooting environments. A high-resolution electronic viewfinder, fully articulating touchscreen LCD, dual memory card slots, USB-C connectivity, Wi-Fi, Bluetooth, and high-speed data transfer options ensure a smooth and efficient workflow for both photographers and videographers.

Why Choose the Sony A7 IV Kit (ILCE-7M4M)?

The Sony A7 IV Kit with the FE 28-70mm OSS II lens is an outstanding choice for professionals and enthusiasts looking for a versatile full-frame camera system. Its combination of a 33MP sensor, advanced autofocus, powerful 4K video capabilities, in-body image stabilization, and an all-purpose zoom lens makes it suitable for nearly every type of photography and filmmaking. Whether you’re capturing weddings, wildlife, landscapes, portraits, travel, or creating high-quality video content, this kit delivers the performance, image quality, and reliability needed to bring your creative vision to life.