Sony A7 Mark IV Body (ILCE-7M4)

The Sony A7 Mark IV Body (ILCE-7M4) is a powerful full-frame mirrorless camera designed for photographers and content creators who need exceptional performance in both photography and video. Equipped with a 33MP back-illuminated Exmor R CMOS sensor and the advanced BIONZ XR processor, the camera delivers stunning detail, rich colors, and outstanding dynamic range for professional-quality results in any lighting condition.

High-Resolution Imaging Performance

The newly developed 33-megapixel full-frame sensor captures incredibly detailed still images with excellent tonal gradation and low noise. With an ISO range of 100–51,200 (expandable to 50–204,800), the A7 IV performs impressively in both bright daylight and challenging low-light environments, making it ideal for landscapes, portraits, events, and commercial photography.

Advanced Autofocus with Real-Time Tracking

Sony’s powerful Fast Hybrid Autofocus system features 759 phase-detection points covering around 94% of the image area, enabling fast and precise subject detection. Real-Time Eye AF and AI-driven tracking can detect humans, animals, and birds, ensuring subjects remain sharp even during fast movement.

Professional 4K Video Capabilities

The A7 IV is a true hybrid camera built for modern creators. It records 4K video up to 60p and produces extremely detailed footage thanks to 7K oversampling for 4K recording. Professional video features include 10-bit 4:2:2 internal recording, S-Log3, S-Cinetone, and HLG profiles, giving filmmakers greater flexibility for color grading and cinematic production.

Powerful Stabilization & Continuous Shooting

With 5-axis in-body image stabilization providing up to 5.5 stops of compensation, the camera helps produce sharp handheld photos and smooth video footage. Continuous shooting speeds of up to 10 frames per second make it easy to capture fast action or fleeting moments with precision.

Professional Design & Workflow

The Sony A7 IV features a durable magnesium-alloy body with dust and moisture resistance, making it reliable for professional use in demanding environments. A 3.68-million-dot OLED electronic viewfinder and fully articulating 3-inch touchscreen provide clear monitoring and flexible shooting angles for photography, vlogging, and filmmaking.

Additional professional features include dual card slots (CFexpress Type A and SD UHS-II), Wi-Fi and Bluetooth connectivity, full-size HDMI output, and USB-C support for fast data transfer and live streaming, ensuring seamless integration into modern workflows.

The Sony A7 IV is a powerful hybrid camera that blends high-resolution photography with professional video capabilities, making it the perfect choice for wedding photographers, filmmakers, content creators, and commercial professionals who require reliability, speed, and exceptional image quality.